Field, Events & Demand

Mobile Heroes: APAC account-based program

ABM

Liftoff · 2020–2022 · Korea, Japan, Greater China

Context

Mobile Heroes is Liftoff's global community educating app marketers, which grew to 3,600+ professionals (Liftoff, 2020–2022).

What I did

• Launched Mobile Heroes in APAC as an account-based program.
• Chose priority accounts and gave their marketers media exposure.
• Started in Korea, then expanded to Japan and Greater China.

Mobile Heroes

Dinner Club: executive customer series

Liftoff · 2020–2022 · Korea, Japan

Context

A small-format series for a select group of customers to connect online and offline.

What I did

• Conceived and launched the series and ran the full event lifecycle.
• Added a quarterly edition with industry speakers.

Bidease × Adjust "App Growth BBQ": VIP customer event

Bidease · 2025–present · Dubai

Context

A VIP customer event co-hosted with Adjust.

What I did

• Produced the event with Adjust: a panel discussion on a pool stage, then networking and a BBQ.

LinkedIn post

EaseFest Dubai and EaseFest Palm Springs: internal company events with AI-built event pages

Internal eventsBuilt with AI

Bidease · December 2025 · Dubai, Palm Springs

Context

EaseFest is Bidease's internal employee event. Two editions ran in December 2025: Palm Springs (December 3–5) and Dubai (December 10–11).

What I did

• Ran both editions end to end.
• Built each event's web page myself in Cursor, an AI coding tool, with the agenda, activities, logistics and FAQs for attendees.

EaseFest Dubai 2025

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EaseFest Palm Springs 2025

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EaseFest Palm Springs

Also on: About → Built with AI

Mobilescape 2025: event concept and sponsorship design

Event design

Mobilescape 2025 · Palm Springs, California · planned for January 28–31, 2025

Context

Mobilescape was designed as an invite-only summit for senior mobile marketing executives in the Coachella Valley, combining peer-led content with curated networking and outdoor experiences.

What I did

• Planned the entire event concept: the positioning, audience and a four-day program from arrival to closing.
• Designed the content formats: keynotes, fireside chats and small-group TableTalks organised by vertical and seniority.
• Designed the sponsorship packages, from presenting and welcome sponsorships to category-exclusive, outdoor-experience and hosted VIP one-to-one meeting packages.

Sponsorship kit (PDF)

Decode: owned event series

App Annie · 2016–2018 · Shenzhen, Tokyo, Singapore, Beijing, Shanghai, Seoul, Hanoi

Context

App Annie's own event series for the app industry, with discussions on user acquisition, monetization and app-market analysis.

What I did

• Led the series end to end: strategy, promotional campaigns, speaker curation, execution and post-event analysis.

Top Publisher Awards: campaign and VIP ceremonies

App Annie · 2016–2018 · APAC

Context

App Annie's recognition of leading app publishers across Asia.

What I did

• Ran an integrated campaign, timed so Sales could reach C-level executives as they received their awards.
• Ran exclusive award ceremonies in Japan, Korea and China.
• Generated press and social coverage, including celebratory posts from the winners.

Press release

Also on: Communications

Liftoff webinar program

Demand

Liftoff · 2020–2023 · ANZ, SEA, Japan, Korea, Greater China, EMEA, North America, LatAm

Context

A regional webinar program run with customers and partners.

What I did

• Planned and produced webinars tailored to each region: copy, content, speakers, promotion and production.

Liftoff webinars

APAC market entry and demand programs

App Annie · 2015–2019 · Korea, SEA, India, Australia

What I did

• Market entry and field programs.
• Demand generation across content offered in exchange for contact details, paid ads, search engine marketing (SEM) and search engine optimization (SEO), webinars and events.
• 12+ large events a year (1,000+ attendees) plus seminars, workshops and C-level VIP events (App Annie, 2015–2019).