I turn regional strategy into account programs, customer experiences, and measurable growth.
My work spans APAC, including China, and MENA, connecting field execution, product marketing, Sales priorities, and team leadership. B2B tech. Enterprise and strategic accounts. Player-coach across Japan, Korea, Greater China, Southeast Asia, India, and ANZ.
Launched an account-based marketing program across South Korea, Japan, and Greater China, identifying priority accounts and creating useful reasons for marketers to engage.
Authored, produced, and marketed a Bidease × Sensor Tower report on MENA app-growth signals, drawing on Sensor Tower intelligence and insights from 400 regional marketers.
Performance viewSalesforce reports and Tableau analysis
Business outcomesOpportunities, engagement, net revenue
Marketing analytics · Liftoff · 2021–2022
Marketing Performance Analysis & Framework
Built and applied a channel-analysis framework using Salesforce and Tableau to connect inbound, webinars, events, and paid media to opportunities, engagement, and net revenue.
I adapted a global marketer-education community into a regional account-engagement program, using practical learning and professional visibility as the way in to priority accounts.
3 APAC markets
3,600+ professional community
Program details
Program foundation. Mobile Heroes combined app-marketing education with a professional community for marketers, monetization experts, and game developers.
Regional adaptation. I launched the program in South Korea, then extended it to Japan and Greater China. The regional approach connected useful learning and marketer visibility with account engagement.
Why it worked as ABM. Instead of relying on a single campaign touchpoint, the program created relevant ways to build relationships with customers and prospects in each market.
BIDEASE
APAC + MENA VP, Marketing
Build the regional engine while owning the product story.
Lead regional business marketing and own product marketing across APAC, including China, and MENA. My work includes customer events, partner research, and regional product launches.
5.2× top-of-funnel demand
APAC, incl. China + MENA
Business + product marketing
Role & results
Customer event. Produced a VIP customer event with Adjust in MENA, pairing a hosted gathering with a live industry discussion.
Partner report. Authored, produced, and marketed the Bidease × Sensor Tower 2026 Middle East App Growth Report. It combines Sensor Tower market intelligence with survey insights from 400 regional app marketers to examine seasonal demand and growth trends across MENA.
Product marketing. Own product marketing alongside regional business marketing, including product positioning and a publisher monetization launch; partner with Product and Sales and establish APAC KPIs and operating rhythms.
Result. Increased top-of-funnel demand 5.2×. My APAC remit includes China, alongside MENA.
LIFTOFF
Global / APAC Senior Director · 2020–2023
Connect programs, pipeline, and net revenue.
Led a multi-region team and built a channel-performance framework to evaluate marketing investment. Scaled localized webinar and customer programs across APAC and other regions.
Team of 11 across 3 regions
80% of new accounts sourced by marketing
2.54× global revenue growth
Leadership & results
Marketing performance. Built and standardized an analysis framework for Q4 2021–Q3 2022, then used Salesforce reports and Tableau workbooks to assess inbound, webinars, events, and paid media against opportunities, engagement, and net revenue. The analysis informed ROI and investment decisions.
Regional programs. Produced 60+ webinars over three years; these accounted for over 60% of revenue influenced by marketing campaigns. The Japan/Korea Dinner Club was a separate customer program and ran 12 times.
Results. Marketing sourced 80% of new accounts during 2.54× global revenue growth.
Team. Led the 11-person global marketing team and partnered with Sales, Product, and Growth.
MOMOS
APAC Head of Product Marketing · 2024–2025
Translate an AI product into a clear business case.
Led regional go-to-market for a B2B AI SaaS platform: reframed the website across 31 product and differentiator pages, launched AI Copilot with product and sales assets, and supported the $10M Series A announcement.
$700K ARR in two quarters
5× APAC pipeline growth
Team of five
Positioning & results
Positioning & launch. Reworked Momos’ platform positioning and produced 31 new product and differentiator pages with a two-designer team. For AI Copilot, the launch covered the homepage, a dedicated product page, and new sales-enablement material.
Communications. Led the 2024 $10M Series A announcement, positioning Momos as an AI Customer Platform; direct media outreach resulted in exclusive coverage by Tech in Asia and Axios.
Results. The Customer Marketing Solution reached $700K ARR within two quarters; the AI Copilot platform drove 5× pipeline growth across APAC. Led regional go-to-market and a team of five.
APP ANNIE
APAC Director of Marketing · 2015–2019
Build regional programs that convert attention into pipeline.
Led APAC market-entry, field, customer, and publisher programs at App Annie from 2015 to 2019.
5.9× lead-to-opportunity conversion
125% of target · 4 quarters
12+ large events / year
Programs & results
Programs. Launched China Android app-usage metrics, leading to a new market opportunity; led the Decode event series across seven APAC cities; and ran Top Publisher Awards programs.
Results. Regional programs exceeded revenue targets by 125% for four consecutive quarters; integrated demand work improved lead-to-opportunity conversion 5.9×. Delivered 12+ large-scale events annually for audiences of 1,000+.
Team. Led APAC marketing and a team of four.
Operating model
Strategy into market motion.
The through-line in my work: choose where to focus, build with Sales, create for local buyers, and make performance visible enough to improve.
01 · Theater strategy
Focus on the right accounts
Start with regional context, market maturity, customer needs, and account priorities before choosing the program mix.
02 · Sales partnership
Make field useful to revenue
Co-plan customer programs and executive experiences with Sales; align each moment to a clear audience and next step.
03 · Localization
Adapt without fragmenting
Translate the value story across APAC markets, including China, while keeping regional execution connected to the global narrative.
04 · Performance
Measure and reallocate
Make source, progression, ROI, and learning visible so teams can optimize investment rather than report activity alone.
05 · Team leadership
Build the operating muscle
Lead distributed teams through clear priorities, coaching, shared standards, and the willingness to execute alongside them.
06 · Product fluency
Make technical value concrete
Use my adtech, SaaS, and AI product-marketing background to turn a complex product into a credible buyer conversation.
About
Builder by nature. Operator by habit.
I’m a Singapore- and Dubai-based marketing leader with 14 years of experience across adtech, SaaS, digital platforms, and AI products. I have led APAC market strategy and field programs, owned product marketing, built distributed teams, and partnered with Sales and Product leaders to connect the work to business outcomes.
My regional experience includes South Korea, Japan, Greater China, Southeast Asia, India, and Australia / New Zealand, with MENA responsibility in current and recent roles. I work fluently in English and Korean.
I’m most energized by ambitious teams that want to make a new category understandable, earn customer trust, and build a repeatable way to grow across markets.
APJ strategy
Field + events
Enterprise GTM
Product marketing
Team leadership
English / Korean
Start a conversation
Let’s build what comes next.
If you’re building a customer-led field-marketing engine across APAC, I’d be glad to compare notes.
