$10M Series A announcement
What I did
- Led the announcement and positioned Momos as an AI Customer Platform.
- Pitched media directly.
Result (Momos, 2024)
Exclusive coverage in Tech in Asia and Axios Pro.
PR, Communications & Content
Press strategy, funding and product announcements, research-led content and thought leadership.
2026 Mid-Year Middle East App Growth Report: "How Are Seasonal Shifts Reshaping App Growth?"
What I did
- Authored, produced and marketed a partner report combining Sensor Tower market intelligence with a survey of 400 regional app marketers (Bidease, 2026), to support executive engagement and Sales conversations.
China Android metrics press announcement
What I did
- Led the press announcement.
Nielsen–Trax alliance press release
What I did
- Wrote the release announcing the expanded alliance.
Top Publisher Awards press program
Press and social program for the Top Publisher Awards.
Thought leadership
Podcast guest on the Mobile User Acquisition Show, "Predictions for 2023" (Liftoff, 2023).
Trax blog: "3 data-driven approaches to improve on-shelf availability" (Trax, 2019).